What is the first word that comes to your mind when you think of a restaurant? Good food or perfect ambience or celebrations. The reasons can be many, but ultimately you will try landing to the perfect restaurant for that one reason. Well, a restaurant is not only for attracting guests but also to retain those customers. Many ideas and promotional activities are carried out to drive in the new customers and being loyal to the old ones. Here is a list of 5 promotional ways for your restaurant that could be the buzz creator for your target:
1. Get the best out of food photography
You can log into your Facebook or Instagram and you will find how everyday people are discovering new restaurants and their delicious menus. All you need to do is to get clicked fresh and vibrant pictures and such inducing photos are sure to draw hungry eyes to your restaurant.
2. Online presence is a must
Many customers prefer making online reservations or checking the menu from their smartphones. So get the menu and contact numbers updated online and keep your 24*7 online presences for solving a query.
3. Invites on birthday or special occasion
With the increased penetration of Westernization in India, most people now prefer celebrating with friends or family on their special day. These customers are easy targets. Offering small discounts or even a full meal encourages customer loyalty and so promotes your restaurant.
4. A perfect ambience speaks for you
How much your customers spend or how long they spend in your restaurant, all these depend on the atmosphere you have set for them. Providing a memorable and complete experience could help you go a long way in running your business.
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5. Go organic
With the popularity of organic food, the customer demands more of the word “green” in your menus. Make sure to include different such cuisines on your menu. This will help your restaurant stand out from most, reaching the right audiences.