Emphasis is being laid on website performance monitoring because internet is not only being accessed from computers alone, but also from cell phones and mobile devices. Speed has become a deciding factor in the field of internet as elsewhere. A slow website or a website that takes too much time to load in a web browser is mostly rejected by the users.
Website performance becomes even more critical if a website has regular visitors. A website will never want to lose any of those visitors because of a technical snag.
Website Performance Monitoring: What Factors Affect Website Performance
Website planning is the preliminary step to be followed before designing a website. Web page optimization is an integral part of website planning. Website performance is generally seen as the speed at which a website responds to a query. Most websites have images.
The speed at which these images load into a web browser effects the overall performance. Most websites display affiliate links or advertisements. These advertisements too, sometimes hinder the speed of a website.
Faulty HTML codes in the websites, not only prevent websites from getting indexed properly in search engines, but also prevent the website from loading correctly on all browsers. An article titled Website Optimization, published in Web Source gives more information about web site optimization techniques.
Improving Website Performance through Web page Optimization
Web page optimization refers to the process of designing web pages so as to improve their performance in search engines. There are several factors that have to be kept in mind when optimizing web pages but, content of the web page plays the most important part.
Role of Content in Web Page Optimization
Web page content is the most basic thing to be observed when optimizing a web page. The rule here is to be as target oriented as possible. The content should be framed around targeted keywords and should discuss a very specific central theme. Various keyword variations of one or two primary keywords must be deployed to gain a more targeted audience.
Include the Most Important Keywords in the Title
The title of the web page must focus on the primary keyword phrase around which the content has been framed so that the title leads a more target oriented audience to the web page. A target oriented audience helps the web page in several ways. Such visitors stay longer on the web page, hence increasing the credibility of the web page in search engines. Also, they are likely to buy a product on the website as the website becomes a trusted source.
Another important aspect of any web page is the images on the web page. Images can be added as a supplement, or as a background image to the web page. Try to keep the image size a minimum by providing it just the required resolution and intensity. Images that are large in size will increase the overall load time of the website.
Also, include a suitable caption to the image that matches the context of the web page.
Rectify HTML Errors
Broken links, CSS errors, HTML faults, tend to weaken website performance and also obstruct the flow of reading from a visitors point of view. There are several free online HTML validation services available, that check for errors in the HTML of a web page. The W3C Markup Validation Service is free to use and is a reliable means of checking for HTML errors.
Internal Linking helps Web Page Optimization
Search engines tend to lay emphasis on internal linking through a web page when indexing it. Always provide internal links to other related pages on the website using proper anchor text. It is also convenient for the visitors to read through the website if they find relevant internal links. The anchor text that is written must be strictly relevant to the content it is linking to; otherwise, it won’t be counted as a genuine source.
Because of the abuse of this service to rank higher in the search results, meta tags have been considered not useful as an on page optimization technique, but some search engines still use the meta tags to rank web pages. Also, meta tags are used for displaying a brief summary of the content on the web page.
Content Management for Web page Optimization
Using the right keywords is not the only aspect of managing the content for web page optimization. Restrict the word limit of the content to a maximum of 600-700 words. Also, keep in mind that the keywords are not overused in the web page. This is regarded as keyword stuffing. Frame similar sounding keywords and use them around the primary keyword.
Web page optimization is an important step in website designing. A website is only as good as its web pages. Web page optimization leads to the website performing better on the internet amongst millions of competitors. It is essential to improve the performance of a website to keep gaining visitors to it. Off page optimization is as necessary as necessary as on page optimization, and both of them together result in a better website.